Which of the following is a disadvantage associated with advertising in magazines?
A) Lack of permanence
B) Limited reach and frequency
C) Lack of consumer receptivity to ads
D) Lack of prestige

Question

Quizplus · Accepted Answer

Magazine advertising has a limited reach and frequency compared to other advertising media such as television or online advertising. This means that the message may not be seen by a large number of people and may not be seen frequently enough to create a lasting impression.

Which of the Following Is a Disadvantage Associated with Advertising