Which of the following statements about the reach and frequency of consumer magazines is true?
A) While a high percentage of adults in Canada read one or more magazines, the percentage reading any individual publication is quite low.
B) Advertisers seeking broad reach through the use of magazines cannot accomplish this goal by making media buys in a number of different publications.
C) Using multiple ads in the same issue of a magazine is a viable way of increasing the reach of the publication.
D) Popular consumer magazines have broad reach and frequency.

Question

Quizplus · Accepted Answer

Magazines have a diverse readership, but individual publications tend to have a more segmented audience, leading to a lower percentage of adults reading any single magazine. This allows for targeted advertising but means that no one magazine reaches a majority of the population.

Which of the Following Statements About the Reach and Frequency