Which of the following statements about spot advertising is true?
A) Spot advertising is confined to station breaks between programs on network originated shows.
B) Spot advertising offers flexibility in adjusting to local market conditions.
C) Spot advertising is subject to less clutter than network advertising.
D) Only local advertisers use spot advertising.

Question

Quizplus · Accepted Answer

Spot advertising offers flexibility in adjusting to local market conditions, which means it can be tailored to specific regions and demographics. It is not limited to network originated shows and can be used by both local and national advertisers. While clutter may vary depending on the market, it is generally considered to be higher than network advertising due to the higher number of advertisers competing for airtime.

Which of the Following Statements About Spot Advertising Is True