The traditional approach to sponsorship, with corporations being responsible for developing program content, has been updated, under the name:
A) branded entertainment
B) advertiser ownership
C) branded production
D) original content

Question

Quizplus · Accepted Answer

Branded entertainment refers to a newer approach to sponsorship where corporations no longer simply provide financial support, but have a hand in the actual creation of content. This approach allows for a more integrated and authentic partnership between the corporation and the program being sponsored.

The Traditional Approach to Sponsorship, with Corporations Being Responsible for Developing