Most national advertisers:
A) do not need to concern themselves with spot advertising
B) use both network and spot advertising and try to effectively combine the two
C) prefer spot advertising because of lower rates, less clutter, and more flexibility
D) use only network advertising

Question

Quizplus · Accepted Answer

Most national advertisers use both network and spot advertising and try to effectively combine the two to reach a larger audience and maximize their advertising budget. While spot advertising may have its advantages like lower rates, less clutter, and more flexibility, network advertising allows for broader reach and greater consistency in message delivery. Therefore, a combination of both methods helps national advertisers achieve their marketing objectives.

Most National Advertisers