Which of the following is NOT a benefit of advertising on specialty networks?
A) no large up-front commitment is necessary
B) lower overall advertising rates
C) mass appeal of specialty programming fits shotgun approach to reach objectives
D) consumer popularity enhances viewership numbers
Correct Answer:
Verified
Q20: The proliferation of specialty channels has influenced
Q21: Which television daypart has the highest rates?
A)
Q22: In Canada, television audiences are measured by:
A)
Q23: Since firms that advertise during prime time
Q24: Programs such as "The Tonight Show starring
Q26: _are the various time periods or segments
Q27: The television daypart that attracts the largest
Q28: The amount of money that a station
Q29: A device worn by individuals that records
Q30: While most network commercials are 30- or
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