While most network commercials are 30- or 15-second spots, direct-response advertisers often use these longer ads to describe their products and encourage viewers to order:
A) late-night spot ads
B) infomercials
C) B-to-C specialty ads
D) interstitials

Question

Quizplus · Accepted Answer

Infomercials are typically longer ads (ranging from 30 minutes to 2 hours) that are designed to provide detailed information about a product and encourage viewers to order directly through a call-to-action. Late-night spot ads are typically shorter and less focused on direct response, while B-to-C specialty ads and interstitials refer to other types of advertising formats.

While Most Network Commercials Are 30- or 15-Second Spots, Direct-Response