________are the various time periods or segments into which a broadcast day is divided.
A) Dayparts
B) Spots
C) Viewing hours
D) Adjacencies
Correct Answer:
Verified
Q21: Which television daypart has the highest rates?
A)
Q22: In Canada, television audiences are measured by:
A)
Q23: Since firms that advertise during prime time
Q24: Programs such as "The Tonight Show starring
Q25: Which of the following is NOT a
Q27: The television daypart that attracts the largest
Q28: The amount of money that a station
Q29: A device worn by individuals that records
Q30: While most network commercials are 30- or
Q31: The program rating is calculated by dividing
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