The program rating is calculated by dividing ________ by_______ _.
A) the overall television audience; the viewers who indicate that they like the program
B) the total population; the total television audience
C) the share of audience; the number of ratings points assigned
D) the number of people tuned to a particular show; the total number of people in the geographic area
Correct Answer:
Verified
Q26: _are the various time periods or segments
Q27: The television daypart that attracts the largest
Q28: The amount of money that a station
Q29: A device worn by individuals that records
Q30: While most network commercials are 30- or
Q32: This daypart occurs seven days a week
Q33: If an advertiser wished to obtain greater
Q34: is defined as one percent of all
Q35: The most watched specialty channel in Canada
Q36: Prime time draws about _of per capita
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