The amount of money that a station can charge for commercial time is based on:
A) prime-time viewership
B) pre-negotiated purchases
C) program ratings
D) daytime viewership

Question

Quizplus · Accepted Answer

The amount of money that a station can charge for commercial time is based on program ratings. This is because the higher the ratings of a program, the more viewers it has, and therefore, the more valuable the commercial time during that program becomes to advertisers.

The Amount of Money That a Station Can Charge for Commercial