includes those marketing activities that provide extra value or incentives to the sales force, distributors, or the ultimate consumer.

Question

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Sales promotion is the marketing activity that provides extra value or incentives to the sales force, distributors, or the ultimate consumer. Examples of sales promotion include discounts, coupons, contests, and free samples. Public relations, direct marketing, and brand equity do not necessarily involve incentives or extra value for customers or sales channels.

Includes Those Marketing Activities That Provide Extra Value or Incentives