One of the primary advantages inherent in the use of publicity is its:

Question

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The primary advantage of publicity is its credibility. Publicity is free and is often considered unbiased, which lends credibility to the organization or its product/service. Option A is not entirely true as there may be some variable costs associated with publicizing, such as creating press materials or hiring a public relations agency. Option B is not accurate as publicity is typically a one-to-many message and not personalized. Option C is also not entirely true as the organization can only influence the message, but not control it entirely, as the media may choose to modify or ignore it altogether.

One of the Primary Advantages Inherent in the Use of Publicity