Because of the perceived objectivity of the source, which element of the promotional mix is usually regarded as most credible?

Name: Because of the perceived objectivity of the source, which element of the promotional mix is usually regarded as most credible?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Publicity is usually regarded as the most credible element of the promotional mix because it is not paid for or controlled by the company, making it appear more objective and trustworthy to consumers.

Because of the Perceived Objectivity of the Source, Which Element