Which of the Following Statements About Internet Advertising Is NOT

Which of the following statements about Internet advertising is NOT true?

A) In order for interactive Internet marketing to be effective, the overall brand message must be changed.
B) The Internet is a medium which generates paid, owned, and earned media.
C) Internet marketing can incorporate many elements of the promotional mix, such as advertising, sales promotion, public relations, and direct marketing.
D) The portability and immediacy of mobile marketing makes this a new forefront for IMC planning.