Each of the Following Statements About Earned Media Is Correct

Each of the following statements about earned media is correct EXCEPT:

A) Earned media is a very credible source of influence for current or prospective consumers.
B) Earned media is the result of a brand manager paying an influential blogger to write positively about the brand.
C) Publicity in the form of news articles or editorial opinions constitutes earned media.
D) Conversations among consumers over social media is a form of earned media.