One of the major tools of direct marketing is ___________advertising, whereby a product is promoted through an ad that encourages the consumer to purchase directly from the manufacturer.

Question

Quizplus · Accepted Answer

Direct-response advertising is the major tool of direct marketing, where the ad directly encourages the consumer to purchase the product from the manufacturer. The other options (product benefit, third-party, business-to-business) do not specifically focus on direct promotion to the consumer for direct purchase.

One of the Major Tools of Direct Marketing Is ___________Advertising