This participant in the promotional process has the products to be marketed and assumes major responsibility for developing the marketing program and making final decisions regarding the marketing communication program:

Question

Quizplus · Accepted Answer

The advertiser is the one who has the products to be marketed and is responsible for developing the marketing program and making final decisions regarding the marketing communication program. The other options, such as media organizations, public relations firms, and advertising agencies, may assist the advertiser in the promotional process, but they do not have the primary responsibility for developing the marketing program.

This Participant in the Promotional Process Has the Products to Be