is a system of marketing by which organizations communicate directly with target customers to generate a response and/or a transaction.

Question

Quizplus · Accepted Answer

Direct marketing is specifically designed to generate a response or transaction from target customers through personalized communication. Sales promotion focuses on short-term incentives to promote sales, public relations aims to build relationships and reputation with various stakeholders, and advertising is a more broad-based effort to reach a large audience with a message.

Is a System of Marketing by Which Organizations Communicate Directly