The Bradford Exchange is a company that sells collectible plates. If you order one plate from the company, you will receive multiple mailings each month announcing new issues and encouraging you to place your order. Given this information, which
Promotional element do you think The Bradford Exchange depends upon most heavily?

Question

Quizplus · Accepted Answer

The multiple mailings each month announcing new issues and encouraging customers to place their order indicate that The Bradford Exchange heavily relies on direct marketing to promote and sell their collectible plates.

The Bradford Exchange Is a Company That Sells Collectible Plates