Chase and Nathan are in charge of tracking customer evaluations for their employer. They are considering which measure to employ to track customer evaluation data. There are many measures that capture customer evaluations to choose from. Which of the following is NOT one of the measures?
A) satisfaction
B) purchase intentions
C) metrics
D) word-of-mouth

Question

Quizplus · Accepted Answer

Metrics are not a measure of customer evaluations in and of themselves. Rather, metrics are used to analyze and interpret data collected through measures such as satisfaction or purchase intentions. Therefore, C is not a measure of customer evaluations.

Chase and Nathan Are in Charge of Tracking Customer Evaluations