CRM programs are tools used by companies to track spending by collecting information, such as customer identification and contact information, and some form of information on the RFM of the customers' purchase history. What does RFM represent?
A) Recency Frequency Monetary
B) Recency Financial Monetary
C) Retention Frequency Memory
D) Retention Financial Memory

Question

Quizplus · Accepted Answer

RFM represents Recency, Frequency, Monetary, which are key components for analyzing and understanding customer behavior and spending patterns.

CRM Programs Are Tools Used by Companies to Track Spending