The time inputs we need included for CLV include .
A) estimates of retention rate and average lifespan of particular product
B) estimates of retention rate
C) average lifespan of particular product
D) average age for the segment under consideration.

Question

Quizplus · Accepted Answer

To calculate CLV, we need both estimates of retention rate and average lifespan of a particular product. These two factors are crucial in determining the revenue that a customer will generate over their lifetime relationship with the company. The other options, average lifespan of a particular product and average age for the segment under consideration, while potentially relevant to other analysis, are not necessarily required inputs for calculating CLV.

The Time Inputs We Need Included for CLV Include