Gross Rating Points is a simple function of reach and frequency, i.e., GRP = Reach ? Frequency.

Name: Gross Rating Points is a simple function of reach and frequency, i.e., GRP = Reach ? Frequency.
Brand: Quizplus
Rating: 4.8 (60 reviews)

Question

Quizplus · Accepted Answer

This statement is true. GRP is calculated by multiplying the reach (the percentage of the target audience who are exposed to the advertisement) by the frequency (the number of times the advertisement is shown to that audience).

Gross Rating Points Is a Simple Function of Reach and Frequency