If the marketing goal is to brand attitude change, then reach and frequency are the media goals and these are measured by viewership and traffic indices.

Name: If the marketing goal is to brand attitude change, then reach and frequency are the media goals and these are measured by viewership and traffic indices.
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The Answer of If the marketing goal is to brand attitude change, then reach and frequency are the media goals and these are measured by viewership and traffic indices.

If the Marketing Goal Is to Brand Attitude Change, Then