A computer company uses a humorous TV ad to promote its new computer, and it also uses an informative direct mail ad to show all the features of its new computer. This is an example of IMC.

Question

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This is an example of Integrated Marketing Communication (IMC), which involves using multiple marketing communication tools and channels to create a unified message and promote a product or service. In this case, the computer company is using a humorous TV ad to grab attention and create interest, and then following up with an informative direct mail ad to provide more detailed information and persuade potential customers to buy the new computer. By using both types of ads together, the company is able to create a more effective and cohesive marketing campaign that reaches different audiences and communicates different aspects of the product.

A Computer Company Uses a Humorous TV Ad to Promote