Positioning is about identity (i.e., who you are in the marketplace visàvis the competition).

Question

Positioning is about identity (i.e., who you are in the marketplace vis­à­vis the competition).

Quizplus · Accepted Answer

Positioning strategy is defined as a deliberate effort to create and maintain a unique identity in the marketplace. It involves identifying a competitive advantage that allows a company to differentiate its products or services from those of its competitors, and then communicating that difference to its target audience. Therefore, positioning is about identity - who you are in the marketplace relative to the competition.

Positioning Is About Identity (I