In conducting a SWOT analysis, marketers are likely to collect some market research data on customers, such as perceptual maps and information about product lines.

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SWOT analysis involves analyzing the strengths, weaknesses, opportunities, and threats of a business. To understand the strengths and weaknesses of a product or service, marketers usually collect market research data on customers, such as their preferences, perceptions, and behaviors. Perceptual maps help to understand how customers perceive different products in a market, while information about product lines helps to identify areas of strength and weakness in a company's offerings.

In Conducting a SWOT Analysis, Marketers Are Likely to Collect