Sands Research is an example of a company that uses ________ plus physiological measures in its approach to neuromarketing data collection.
A)survey questionnaire
B)eye tracking
C)fMRI
D)EEG

Question

Quizplus · Accepted Answer

Sands Research uses EEG, which measures brain activity through electrodes placed on the scalp, along with physiological measures like heart rate and skin conductance, to collect neuromarketing data.

Sands Research Is an Example of a Company That Uses