Consider the two statements below which refer to concept test visuals.
I.Visuals can be used when they are an essential part of the intended
Communication.
II.Visuals can be used when they are needed for brand,service,or other
Identification purposes.
Which,if any,of these guidelines should be followed when preparing a concept?
A)I only
B)II only
C)I and II should both be followed
D)Neither I nor II should be followed

Question

Quizplus · Accepted Answer

Both statements are valid guidelines for using visuals in concept tests. Visuals should be used when they are essential for the intended communication, such as illustrating a product feature or demonstrating a service. They are also important for brand, service, or other identification purposes, helping to establish or reinforce brand identity and differentiate the concept from competitors.

Consider the Two Statements Below Which Refer to Concept Test