A(n)________ is a simple,written expression of a positioning,benefit,reason for being or unique communication proposition.
A)ad sketch
B)communique
C)creative
D)concept
E)ad outline

Question

Quizplus · Accepted Answer

A concept is a simple, clear expression of a brand's positioning or unique selling proposition. It is the foundation for all creative work and messaging that follows. The other answer choices are not specific to this definition.

A(n)________ Is a Simple,written Expression of a Positioning,benefit,reason for Being