A concept test headline should closely resemble the headline that will be used in the final advertisement.
Correct Answer:
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Q9: A(n)_ is a simple,written expression of a
Q10: A concept test _ succinctly summarizes the
Q11: The use of visuals and headlines are
Q12: A _ focuses on how well messages
Q13: When preparing body copy for a concept
Q15: The purpose of concept and communication tests
Q16: The following statements refer to the format
Q17: Concept and communication tests take place during
Q18: Advertisements in communication research are tested in
Q19: Another name for communication testing is _
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