The purpose of concept and communication tests is to ________.
A)select a "winner"
B)identify the "losers"
C)collect diagnostic information on strengths and weaknesses

Question

Quizplus · Accepted Answer

The purpose of concept and communication tests is not to select a "winner" or identify "losers," but rather to collect diagnostic information on strengths and weaknesses of different concepts or messages. This information can then be used to refine and improve the communication strategy before launching a campaign or product.

The Purpose of Concept and Communication Tests Is to ________