When preparing body copy for a concept it is important to ________.
A)keep the copy focused and single-minded
B)try and communicate as many product benefits as possible
C)keep each paragraph focused on a different benefit
D)use copy that closely resembles final advertising copy

Question

Quizplus · Accepted Answer

When preparing body copy for a concept, it is important to keep the copy focused and single-minded. This means that the copy should be clear and concise, with one central message or idea. This helps to avoid confusion and ensure that the reader understands the intended message. Option B is incorrect as it promotes trying to communicate as many product benefits as possible, which can lead to a cluttered and confusing message. Option C is incorrect as it suggests that each paragraph should focus on a different benefit, which can also lead to a disjointed and confusing message. Option D is incorrect as it suggests using final advertising copy, which is not necessary at the concept stage and can limit the flexibility to make changes and revisions.

When Preparing Body Copy for a Concept It Is Important