A concept test ________ succinctly summarizes the main communication idea and provides an explicit lead-in to the body copy.
A) visual
B) tag line
C) lead paragraph
D) headline
Correct Answer:
Verified
Q5: The following may or may not describe
Q6: The following may or may not describe
Q7: Which of the following is NOT an
Q8: Which of the following is NOT recommended
Q9: A(n)_ is a simple,written expression of a
Q11: The use of visuals and headlines are
Q12: A _ focuses on how well messages
Q13: When preparing body copy for a concept
Q14: A concept test headline should closely resemble
Q15: The purpose of concept and communication tests
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