The use of visuals and headlines are important,required components of a concept.
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Q6: The following may or may not describe
Q7: Which of the following is NOT an
Q8: Which of the following is NOT recommended
Q9: A(n)_ is a simple,written expression of a
Q10: A concept test _ succinctly summarizes the
Q12: A _ focuses on how well messages
Q13: When preparing body copy for a concept
Q14: A concept test headline should closely resemble
Q15: The purpose of concept and communication tests
Q16: The following statements refer to the format
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