Perceptual maps inform advertisers with regard to the ________ consumers use to evaluate brands.
A)numeric criteria
B)scale
C)dimensions
D)scope
E)range

Question

Quizplus · Accepted Answer

Perceptual maps are visual representations of how consumers perceive and evaluate brands based on several dimensions, such as price and quality. By using perceptual maps, advertisers can identify where their brand stands in relation to competitors and adjust their marketing strategies accordingly. Therefore, the correct answer is C) dimensions.

Perceptual Maps Inform Advertisers with Regard to the ________ Consumers