Consider the perceptual map shown below. Which brand is in the strongest competitive position?
A)Bebo
B)Facebook
C)Myspace
D)Zanga

Name: Consider the perceptual map shown below. Which brand is in the strongest competitive position? A)Bebo B)Facebook C)Myspace D)Zanga
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Question

Consider the perceptual map shown below.  Which brand is in the strongest competitive position?
A)Bebo 
B)Facebook 
C)Myspace 
D)Zanga

Quizplus · Accepted Answer

Facebook is in the strongest competitive position as it is positioned closest to the "ideal" point in the perceptual map and also has the largest share of the market.

Consider the Perceptual Map Shown Below