You conduct a factor analysis leading to the creation of perceptual maps.Four factors have been identified.How many perceptual maps,in total,need to be created in order to plot all combinations of factors?
A)1
B)2
C)4
D)6
E)8

Question

Quizplus · Accepted Answer

In order to plot all combinations of factors, a separate map needs to be created for each of the four factors, and then each factor needs to be combined in pairs. This results in a total of 6 possible combinations: Factor 1 x Factor 2, Factor 1 x Factor 3, Factor 1 x Factor 4, Factor 2 x Factor 3, Factor 2 x Factor 4, and Factor 3 x Factor 4. Therefore, 6 perceptual maps in total need to be created.

You Conduct a Factor Analysis Leading to the Creation of Perceptual