Consider the perceptual map shown below. Which is the best quadrant for a brand to be in?
A)I
B)II
C)III
D)IV

Question

Consider the perceptual map shown below.  Which is the best quadrant for a brand to be in?
A)I 
B)II 
C)III 
D)IV

Quizplus · Accepted Answer

Quadrant II is the best choice for a brand to be in because it has high levels of both quality and price, indicating that customers are willing to pay a premium for a high-quality product. This quadrant often represents luxury or premium brands that are perceived as worth the extra cost.

Consider the Perceptual Map Shown Below