What type of measure collects the data used to create a perceptual map?
A)multiple choice questions
B)dichotomous questions
C)rating scale
D)constant sum questions
E)semantic differential

Question

Quizplus · Accepted Answer

Rating scale questions are designed to measure perceptions or opinions on a specific topic or attribute. Respondents are asked to rate a particular product or brand based on a set of specific attributes or characteristics. The data collected through rating scale questions can be used to create a perceptual map, which visually displays how consumers perceive different products or brands in relation to one another.

What Type of Measure Collects the Data Used to Create