Consider the correspondence map shown below. Which attribute shown below is the most valued by consumers?
A)Excellent selection
B)Reliable phones
C)Excellent service
D)Knowledgeable salespeople

Question

Consider the correspondence map shown below.  Which attribute shown below is the most valued by consumers?
A)Excellent selection 
B)Reliable phones 
C)Excellent service 
D)Knowledgeable salespeople

Quizplus · Accepted Answer

The correspondence map shows that the attribute of "Excellent service" is closest to the center of the map, indicating that it is the most valued by consumers as it aligns with their overall expectations and perceptions of the brand.

Consider the Correspondence Map Shown Below