The creation of a perceptual map begins with a list of specific category attributes.

Name: The creation of a perceptual map begins with a list of specific category attributes.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This statement is true. The creation of a perceptual map involves identifying specific category attributes, which are then used to develop a visual representation of how similar or different brands or products are perceived by consumers in the market.

The Creation of a Perceptual Map Begins with a List