________ is used to determine the number of dimensions consumers use to evaluate brands.
A)Factor analysis
B)Chi-square
C)Analysis of variance
D)Multi-modal analysis
E)Hybrid analysis

Question

Quizplus · Accepted Answer

Factor analysis is a statistical technique used to identify the underlying dimensions or factors that explain the correlations among a set of variables. In brand research, factor analysis is used to determine the number of dimensions consumers use to evaluate brands. Therefore, option A is the best choice. Chi-square and analysis of variance are not relevant to determining the number of dimensions consumers use to evaluate brands. Multi-modal analysis and hybrid analysis are not common techniques used in this type of research.

________ Is Used to Determine the Number of Dimensions Consumers