A ________ strategy involves a company spending a lot of money on advertising and promotion to induce consumers into buying the product by creating a demand vacuum.
A) push
B) direct marketing
C) vertical integration
D) pull
E) publish-subscribe

Question

Quizplus · Accepted Answer

A pull strategy involves creating a demand for the product among consumers, which can be achieved through advertising and promotion. The goal is to pull the consumers towards the product, rather than pushing the product towards them. This strategy is often used for consumer goods and is effective in creating brand awareness and loyalty.

A ________ Strategy Involves a Company Spending a Lot of Money