Tilt Entertainment,a gaming design firm,has developed a new game called World Below.In order to get wider distribution,Tilt participates in the Gaming Entertainment Expo,which is attended by both sellers and consumers.Tilt sends a team of representatives for game presentation and negotiation and a team of professional gamers to showcase World Below at the Expo.The company also sends a team to sell its other games to consumers at the Expo.Which promotion mix tool has Tilt used in this scenario?
A) crowdsourcing
B) public relations
C) advertising
D) personal selling
E) crowdcasting

Question

Quizplus · Accepted Answer

Tilt has used personal selling as its promotion mix tool by sending a team of representatives for game presentation and negotiation and a team of professional gamers to showcase World Below at the Expo, as well as a team to sell its other games to consumers at the Expo.

Tilt Entertainment,a Gaming Design Firm,has Developed a New Game Called