Which of the following promotion tools would best reach a geographically dispersed mass audience in a short period of time?
A) direct mailing
B) telephone marketing
C) door-to-door selling
D) television advertising
E) printed-catalog marketing

Question

Quizplus · Accepted Answer

Television advertising reaches a large, geographically dispersed audience quickly, making it the best choice among the given options. Direct mailing, telephone marketing, and door-to-door selling are all more targeted approaches that rely on reaching individual contacts one at a time, and printed-catalog marketing is typically a slower, more passive method of promotion.

Which of the Following Promotion Tools Would Best Reach a Geographically