Sandy Bayes works at Hilton Brews as a senior sales executive and manages all the key national accounts of his company.His job involves ensuring that key customers receive the best service from Hilton Brews.Sandy is also responsible for acquiring new customers with high consumption needs on a nation-wide basis.Despite his lack of product specialization in all the product lines,Sandy is hired for this position because of his excellent interpersonal skills.Hilton Brews has most likely adopted a ________ sales-force structure.

Question

Quizplus · Accepted Answer

Sandy Bayes works on a nation-wide basis and is responsible for acquiring new customers, indicating that Hilton Brews has a market sales-force structure. This structure focuses on specific markets or customer groups and is ideal for firms with diverse product lines and a large customer base. The structure allows for specialized sales roles and focuses on building long-term relationships with customers rather than specific products.

Sandy Bayes Works at Hilton Brews as a Senior Sales