Easy Life manufactures a wide range of kitchen appliances,healthcare products,and cosmetics.Its salespeople are divided on the basis of their expertise in a product category.Again,within each category,they are divided into teams addressing large retail customers,convenience stores,and the general public.Which of the following sales-force structures has most likely been combined to form this complex sales-force structure?

Question

Quizplus · Accepted Answer

Easy Life's sales-force structure is based on both product and market specialization. The salespeople are organized according to their expertise in a particular product category, and also according to the type of customer they serve (large retail customers, convenience stores, and the general public). This is a combination of a product sales-force structure (based on product expertise) and a market sales-force structure (based on customer type).

Easy Life Manufactures a Wide Range of Kitchen Appliances,healthcare Products,and