When market segments are conceptually distinguishable and respond distinctively to various marketing mix elements and programs,they are said to be ________.
A) accessible
B) measurable
C) reachable
D) differentiable
E) observable

Question

Quizplus · Accepted Answer

Market segments are said to be differentiable when they respond distinctly and differently to various marketing mix elements and programs. This helps marketers to understand the specific needs and preferences of each segment and create customized marketing strategies to target them effectively. The other options - accessible, measurable, reachable, and observable - are important characteristics of market segments but do not directly relate to their ability to respond distinctly to marketing mix elements.

When Market Segments Are Conceptually Distinguishable and Respond Distinctively to Various