BritWay Ventures,a leading producer of soft drinks,is considering a differentiated marketing strategy.It is most likely important that the company weighs increased sales against ________ before selecting this strategy.
A) decreased production
B) increased demand
C) increased costs
D) decreased prices
E) increased profits

Question

Quizplus · Accepted Answer

A differentiated marketing strategy often involves creating multiple product variations, which can increase production and marketing costs. The company must weigh these increased costs against the potential revenue from increased sales to determine if the strategy is financially feasible.

BritWay Ventures,a Leading Producer of Soft Drinks,is Considering a Differentiated